Optimize Brand Exposure, Content Engagement and Product Sales on Facebook
The majority of you are familiar with Facebook. Maybe you have a personal page or maybe you have a business page. If you’re reading this site, both are likely. Facebook is a great tool for expanding your business reach and brand influence.
But here’s a little secret. While Facebook pages are an important way to showcase your business to ultimately drive sales online, Facebook groups are more important. Facebook groups are becoming what online forums once were: interactive places to share content with audiences and potential buyers to increase their interest in your content, products and/or services.
So, you might be asking: what is a Facebook group? If you’re new to the concept of Facebook groups entirely, there are three types: open, closed and secret. Open groups can be seen by all of your friends, while closed groups typically include a high-quality user base and are hosted and managed by active admins. Closed groups require application to join, and some closed groups cost money to join. For purposes of this Facebook growth hack, we’ll focus on closed groups, specifically those that are free to join (unless you have allocated enough marketing spend to employ in your Facebook strategy.)
How to Join & Interact with Closed Facebook Group Users to Increase Brand Exposure:
- Read the closed group description before applying to ensure that the snapshot of the group matches the category of the content, services and/or products that you would like to post about.
- Apply to the group. Try to find groups with which you share some mutual friends. TIP: Look for groups with a large number of users.
- If and when approved by the admin, look at the feed to determine how active the users are. You can do this by looking at the last week of content. If the users are inactive, consider joining another closed Facebook group.
- Do not post content for engagement, such as comments or likes, right away. Instead, wait a few days to post and consider the following.
- Start interacting with the closed group members by commenting on images, posts and links to webpages that are, again, relevant to your business and what you would ultimately like to post. TIP: Relevance is key.
- Friend the most active non-admins in the group.
- Introduce yourself to the aforementioned members via direct message.
- For your first post, consider asking a question. For increased chance of engagement, include an infographic with an eye-catching picture and your brand name/logo somewhere in the image. TIP: your brand name/logo should not cover the entire image; just a small portion of it. Get creative with the questions! I find that asking group opinions on design-related questions about your marketing collateral works best.
- Send a friend request to everyone that engages with your post, whether it be through likes or comments.
- Respond to every comment that your Facebook post receives. Include the person’s name (@username) at the beginning of every response to ensure that they see your response. TIP: Question responses work best, as they continue the conversation.
Are you ready to get started? Need some help? Send me an email (email@example.com) or leave a question and/or comment below!