Digital Marketing Tips to Increase your Brand Exposure

Posted by Christina Lee on August 22, 2016

10 Secrets to Growing Your Brand Using Facebook

Optimize Brand Exposure, Content Engagement and Product Sales on Facebook

Facebook Group
Use Closed Facebook Groups to Increase Brand Exposure, Engagement & Product Sales

The majority of you are familiar with Facebook. Maybe you have a personal page or maybe you have a business page. If you’re reading this site, both are likely. Facebook is a great tool for expanding your business reach and brand influence.

But here’s a little secret. While Facebook pages are an important way to showcase your business to ultimately drive sales online, Facebook groups are more important. Facebook groups are becoming what online forums once were: interactive places to share content with audiences and potential buyers to increase their interest in your content, products and/or services.

So, you might be asking: what is a Facebook group? If you’re new to the concept of Facebook groups entirely, there are three types: open, closed and secret. Open groups can be seen by all of your friends, while closed groups typically include a high-quality user base and are hosted and managed by active admins. Closed groups require application to join, and some closed groups cost money to join. For purposes of this Facebook growth hack, we’ll focus on closed groups, specifically those that are free to join (unless you have allocated enough marketing spend to employ in your Facebook strategy.) 

How to Join & Interact with Closed Facebook Group Users to Increase Brand Exposure:

  1. Read the closed group description before applying to ensure that the snapshot of the group matches the category of the content, services and/or products that you would like to post about.
  2. Apply to the group. Try to find groups with which you share some mutual friends. TIP: Look for groups with a large number of users. 
  3. If and when approved by the admin, look at the feed to determine how active the users are. You can do this by looking at the last week of content. If the users are inactive, consider joining another closed Facebook group.
  4. Do not post content for engagement, such as comments or likes, right away. Instead, wait a few days to post and consider the following.
  5. Start interacting with the closed group members by commenting on images, posts and links to webpages that are, again, relevant to your business and what you would ultimately like to post. TIP: Relevance is key. 
  6. Friend the most active non-admins in the group.
  7. Introduce yourself to the aforementioned members via direct message.
  8. For your first post, consider asking a question. For increased chance of engagement, include an infographic with an eye-catching picture and your brand name/logo somewhere in the image. TIP: your brand name/logo should not cover the entire image; just a small portion of it. Get creative with the questions! I find that asking group opinions on design-related questions about your marketing collateral works best.
  9. Send a friend request to everyone that engages with your post, whether it be through likes or comments.
  10. Respond to every comment that your Facebook post receives. Include the person’s name (@username) at the beginning of every response to ensure that they see your response. TIP: Question responses work best, as they continue the conversation.

Are you ready to get started? Need some help? Send me an email (christina.schmohl@gmail.com) or leave a question and/or comment below!

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Posted by Christina Lee on August 18, 2016

10 Ways to Grow your Email List, Organically

Simple Tips & Tricks to Get More Email Subscribers

 

Want to grow your email list?

 

Most business professionals do. In fact, growing and engaging with an email list is sometimes the sole role of internet marketers.

 

Email remains one of the best means to promote content and products, while increasing brand exposure.

 

Unlike social media, which updates users’ news feeds in real-time, email remains in your customer’s inbox. This means that, when sent strategically, there is a greater probability that more customers and potential customers will view your email message. Many of my clients want to focus on growing their presence on social media as the first means to increase their brand’s exposure. While growing their social media presence is important, growing their email list is the best place to start. 

 

Why it’s important to grow your email list: 

  • Your asset is your audience, and growing your email list is the first step to understanding your customers and potential customers. Email allows you to create a direct & intimate relationship with them.
  • Your asset is your audience, and growing your email list is the first step to understanding your customers and potential customers. Email allows you to create a direct & intimate relationship with them.
  • Everybody checks their email daily; but not everyone checks their social media accounts daily.
  • When a customer or consumer provides you with his/her email address, it is proof that they want to engage with your brand. Don’t let that go to waste! Keep each and every member of your email list informed.
  • Email is a professional means to keep your audience abreast of product launches, services, business updates, new content and more.
  • Email is one of the best ways to grow your online revenue!
  • You’re in control of your email list and the platform you may or may not use to distribute to it. This means you’re not at the mercy of social media platforms like Facebook or Instagram, and development changes they might make that could affect the way you engage with your audience.

Email-List-Marketing

In an upcoming post, we’ll soon dive into strategy around getting your readers to open your email. But for now, let’s start with some basics tips to help you grow your email subscriber list

  1. Send useful content. Selling a product or service? Don’t just email people with information about your offering. Build a story around your offering and give your users helpful information.
  2. Create and promote a lead-gen offer, like a free e-book. Include a contact form that makes your followers subscribe and provide their email address before sending them the e-book. I just did this with The Clean Method, and it worked wonderfully! (Don’t know where to start with this? HubSpot has curated some great e-book templates to jumpstart your offer.)
  3. Host an online webinar that requires users to enter their email address to attend. Just like with your content, make sure that you are providing useful information, relevant to your customers’ needs.
  4. Attend a conference related to your field of expertise and collect all email addresses. Enter and store these in your CRM and/or email marketing platform. My personal favorite for the latter is MailChimp.
  5. Add a QR code to your print marketing material – such as conference hand-outs or direct mail – that customers can scan to receive additional information. Make sure they have to enter their e-mail address to do so.
  6. Run a promotion and/or sponsored giveaway that requires your customers to enter their email address to win. 
  7. Include social sharing buttons and ’email to a friend’ buttons in your emails. Explicitly encourage your users to share your email in the body of the email. Buttons are not enough!
  8. Add email sign-up links and calls-to-action within your blogposts. If you don’t blog, ensure that your subscription sign-up is easily seen on the landing page of your website.
  9. Use Pinterest to promote offers that require email sign-up. Create an infographic that shows the offer (like your e-book’s eye-catching cover) and include your logo and/or brand name somewhere in the image. Just don’t make your logo or brand name too large, as customers’ don’t want to feel solicited.
  10. Create a compelling email signature (you can use a free template generator) that includes an email sign-up call-to-action. 

Apply these simple tips and tricks to begin growing your company’s email list today. Need help getting started? Send me an email: christina.schmohl@gmail.com. 

Posted by Christina Lee on August 12, 2016

Pinterest Growth Hacks

Grow your Pinterest Account Organically

Want to grow your Pinterest followers and engagement? Maybe you’re new to the platform entirely, or maybe you have already set up a profile and are looking to grow your followers and engagement, like re-pins, likes or comments. Either way, these growth principles apply!

Scrolling through Pinterest
Increase your Engagement and Influence on Pinterest

Today, we’ll run through some simple tips that can apply to your Pinterest pins and account to increase your influence on this important, yet often underserved, social media platform. Pinterest is especially important for companies in the retail sector that sell products online. A robust Pinterest presence is also important if you are a B2C brand across a host of sectors – including travel, design, and consulting. In fact, travel is especially important, as it’s one of the most popular categories on Pinterest. 

Let’s review some of the top tips that can apply to beginners or those of you with an already established Pinterest presence that are looking to expand influence, grow brand exposure and ultimately, increase sales.

The basics

  • Post at least 5 times a day, but not at the same time. Leave at least an hour between your posts, as you don’t want to overwhelm your followers’ news feeds.
  • Post at optimal times to increase viewership and the potential for engagement. The best times to post to increase your exposure and chance of likes, re-pins or follows are between 2-4 pm EST and 8 pm – 1 am EST. If you’re planning on posting later in the day, you don’t have to lose sleep over it! There are a host of great post schedulers out there, so you can pre-schedule your post. I like to do this in bulk so I don’t have to waste time posting manually to Pinterest daily. My preference is Ahalogy for pre-scheduling posts and garnering important data about my posts, such as the best keywords to include. 
  • Post content according to the top subjects trending daily. Buffer, another great scheduling tool that allows you to share, schedule and manage your Pinterest pins, outlines the optimal days to post about certain topics, with their findings suggesting that Mondays are the optimal days to post about fitness and Wednesdays are the optimal days to post inspirational quotes. 
  • Follow more people and boards correlated to the topics of the images and/or infographics you are pinning. Following more people increases your chances of building your followers. When you follow their profile or boards, you will show up in their newsfeed. Even if you are not followed back, you will increase your brand’s exposure. If you want to unfollow those that haven’t followed you back, you can use the application Followers Lite. With this app, you can follow or unfollow up to 200 users/hour. Instead of using this daily, I suggest allocating a set amount of time to this on the weekend or when you have a break in your posting schedule. 

The images

  • Pin images with predominately light colors. These are 20% more likely to be re-pinned. More re-pins = more engagement and means not only that your audience is engaging with you, but that your brand is being exposed to their followers.
  • Use photos with a good proportion of white space. Too much text or too many complex graphics in an image will get lost in your followers’ news feed, making them less likely to re-pin or like your pin.

The analytics

  • Dig into Pinterest analytics. The great thing about Pinterest is that it enables you to review your statistics within the application. Move your most popular boards to the top of your news feed by simply dragging the boards. 
  • Within your analytics, you will be able to view your most popular pins. Make sure your pins are optimized for success, by including your brand’s URL in the pin, as well as proprietary hashtags and hashtags pertaining to the category of the image you are pinning. 

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